The Municipality of Huron East Adopts New Brand

Staff and Council are excited to announce that the Municipality has adopted a new brand and logo. We recently completed a Strategic Plan, which identified the need for a municipal brand to enhance communication with residents through clear, consistent messaging. The Municipality hired Cinnamon Toast Media Inc. to lead the exercise and develop a new brand. Based on community research and feedback from the community through surveys, interviews and a focus group, Cinnamon Toast crafted a brand story; brand positioning; brand voice and tone; a tagline (Fields of Opportunity); and a logo. This new brand will be rolled out gradually. Phase 4 of the project, which is, "Brand Guidelines and Asset Development", will be completed by the end of year. This phase includes the development of brand guidelines, a brand toolkit (examples of how the logo can be used) and communication elements, including social media, stationary and newspaper templates.

To learn more about the project and the process of developing a new brand, please visit: https://huroneastasksresidents.ca/huron-east-community-branding-project

Huron East's Brand Story

With a strong sense of togetherness, residents celebrate the shared values of warmth and community that define the area. Huron East is not only a municipality where connections thrive and opportunities flourish, but an inviting space to sow your roots. Huron East's historic charm adds to its unique appeal. The Brussels Dam, a testament to local ingenuity, proudly reflects the area's resourcefulness, while Seaforth's train tracks have long been vital arteries for trade and connection. Vanastra's Royal Canadian Air Force station — once a top-secret military base — marks an intriguing chapter in Huron East's historical narrative.

As the community evolves, it embraces growth opportunities while maintaining its small-town allure. Positioned close to large urban centres like London and Kitchener-Waterloo, Huron East is poised for development. With a focus on enhancing local infrastructure and promoting its scenic beauty, Huron East offers opportunities to connect, celebrate, and cultivate a bountiful life.